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GEO / AI search
Buyers increasingly ask an assistant before they ask a search engine. If the answer does not include you, that is usually fixable. And the reasons are concrete rather than mysterious.
What you get
A written audit covering AI crawler access, whether your key pages are structurally citable, how your brand currently surfaces across ChatGPT, Perplexity and Google AI Overviews, and the specific changes that would move it.
A written audit with a measured baseline, so the work has a before as well as an after. Structure shown with example values.
| Checked | Example finding | Rating |
|---|---|---|
| AI crawlers able to reach the site | 4 of 6 allowedHigh | High |
| Key content in raw HTML | 2 sections JS-onlyCritical | Critical |
| Passages in citation length band | 0 of 57Critical | Critical |
| Average answer length | 43 wordsCritical | Critical |
| Organization declared with shared @id | no, 12 fragmentsHigh | High |
| WebSite node present | absentMedium | Medium |
| Brand named in AI answers | 2 of 20 test questionsHigh | High |
plus the rewritten passages and the schema graph to deploy
Example values shown. Your report contains findings from your own environment.
Whether GPTBot, ClaudeBot, PerplexityBot and Google-Extended can reach your content, and whether they see it at all. Client-rendered content is invisible to crawlers that do not execute JavaScript, which is most of them.
Language models quote self-contained passages and paraphrase everything else. Paraphrasing loses you the attribution. We score your key pages on this and show which passages need rewriting and how.
Whether your structured data describes one coherent business or a dozen disconnected fragments. Most sites re-declare their organisation on every page with no shared identifier, so nothing resolves to a single entity.
A baseline of how your brand surfaces for the questions your buyers ask, so the work has a before as well as an after.
It overlaps heavily, and the parts that differ genuinely matter. Everything that makes a page crawlable, fast and well-structured helps in both. Where they diverge is in what gets rewarded: classic SEO optimises for a ranked list of links, so the unit of value is the page, and being adjacent to a good answer is often enough. Answer engines synthesise a response and cite a handful of sources, so the unit of value is the passage, and being adjacent is worth nothing. That changes concrete things. How long an answer should be to get quoted rather than paraphrased, whether your structured data resolves to one entity a model can reason about, and whether you are mentioned on the third-party sources these systems actually retrieve from. Anyone selling GEO as an entirely separate discipline with no relationship to SEO is overselling. Anyone saying it is purely rebranding has not looked at what gets cited.
No, and be wary of anyone who does. These systems do not expose a ranking API, their retrieval behaviour changes without notice, and results vary by phrasing, user history and region. What can be done reliably is remove the specific reasons you are currently uncitable: crawler access, content that only exists after JavaScript runs, passages too short or too fragmentary to quote, and a structured-data graph that does not identify your business as a single entity. Those are concrete defects with concrete fixes. We measure a baseline before starting and re-measure after, so you can see movement rather than take it on faith. What we will not do is promise a specific placement in a system neither of us controls.
Crawler access and structured-data fixes take effect as soon as the pages are re-crawled, typically days to a few weeks. Citability rewrites depend on those pages being re-indexed and then actually retrieved for a relevant question, which is more like one to three months. Brand-mention work (getting referenced on the third-party sources these models retrieve from) is the slowest and the most durable, and realistically runs on a six-month horizon. The honest sequencing is to fix the technical blockers first because they are cheap and fast, then the content, then the off-site signals. Anyone promising AI citations inside a month is describing luck rather than a process.
This page covers one specific engagement. The service page has the complete scope, process and technology list.