SEO and Generative Engine Optimization Services

GEO is the practice of structuring your content and site so that AI answer engines such as ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot cite you when they answer a relevant question. As more buyers get their answer directly from an assistant rather than clicking through a results page, being named in that answer matters as much as ranking below it. The work is concrete rather than mystical. It covers whether AI crawlers can reach and read your pages at all, whether your key passages are self-contained enough to be quoted rather than paraphrased, whether your structured data resolves to a single coherent entity, and whether your brand is mentioned on the third-party sources these systems actually retrieve from. Most sites fail on the first two, and both are fixable without waiting on authority to accumulate.

For a new site, or one with significant technical problems, meaningful ranking movement typically takes three to six months. For a site that already ranks, targeted fixes can show change within four to eight weeks. The gap between those two is mostly about what has to happen first. Technical fixes take effect as soon as pages are re-crawled, often within days. Content changes need re-indexing and then need to actually be served for a relevant query, which is weeks. Authority signals, meaning links and brand mentions from other sites, accumulate over months and cannot be meaningfully accelerated. Anyone promising competitive rankings inside a month is describing either an uncompetitive term or luck. We set expectations against your current position and the difficulty of the terms you want, not against a standard timeline.

No, and you should treat any guarantee of specific rankings as a warning sign. Rankings are produced by algorithms that change without notice, vary by location and personalisation, and respond to what your competitors do as much as to what you do. Nobody controls that. What can be committed to is the work and the measurement: a documented technical audit, the fixes actually implemented rather than merely recommended, content built against researched keyword targets with stated difficulty, and links earned rather than bought. We report against a baseline captured before the engagement starts, so movement is visible in both directions rather than only when it flatters us. If a term turns out to be unwinnable at your current authority, we will say so and redirect the effort rather than spending your budget proving it.

Traditional SEO competes for a position in a ranked list of links, where the unit of value is the page and being near a good answer still earns clicks. GEO competes to be one of a handful of sources cited inside a generated answer, where the unit of value is the passage and being nearby is worth nothing. Everything that makes a site crawlable, fast, and well-structured helps both. Where they diverge is specific: how long a passage needs to be to get quoted rather than paraphrased, which is roughly 130 to 170 words; whether your structured data resolves to one entity a model can reason about instead of a dozen fragments; and whether you are mentioned on the third-party sources these systems retrieve from. Treating GEO as entirely separate from SEO oversells it. Treating it as pure rebranding ignores what actually gets cited.

Yes, and it is one of the areas where technical SEO matters most, because large catalogues generate problems that content-led SEO cannot solve. We handle product and category page optimisation, faceted navigation and canonicalisation, product schema markup, duplicate content across variants, pagination handling, and site speed at catalogue scale. Faceted navigation is usually the biggest single issue we find: filter combinations generate effectively unlimited crawlable URLs, which wastes crawl budget on pages nobody should land on and splits ranking signals across near-identical variants. Fixing it is unglamorous and often produces more movement than months of content work. We work across Magento, Shopify, BigCommerce, Salesforce Commerce Cloud, and custom builds, and the same underlying issues appear on all of them with different platform-specific fixes.

Yes. Local SEO covers Google Business Profile optimisation, citation building, keeping name, address, and phone details consistent across directories, review signals, and location-specific content. For multi-location businesses the work is mostly structural: each location needs a page with genuinely distinct content, not a template with the city name swapped in, because near-duplicate location pages are treated as scaled content and can drag the whole set down. We would rather build five strong location pages than fifty thin ones. Worth saying plainly that local SEO only helps if proximity actually affects your business. If you serve clients remotely and location is incidental to what you sell, investing in local signals is usually the wrong allocation, and we will tell you that rather than sell you a service you do not need.