Cookie Policy
Last updated: October 3, 2026
This page lists the cookies and browser storage fliqwave.com uses, what each one is for and how long it lasts.
What we use
Cookies are small files a website stores in your browser. Local and session storage do a similar job without being sent to the server with every request. We use a small number of each:
| Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| _ga | Google Analytics | Tells visits from the same browser apart, so we can count visitors. | Up to 2 years | Analytics cookie |
| _ga_JF67RKXM66 | Google Analytics | Keeps track of the current visit. | Up to 2 years | Analytics cookie |
| _clck | Microsoft Clarity | Keeps a Clarity ID, so visits from the same browser can be grouped. | 1 year | Analytics cookie |
| _clsk | Microsoft Clarity | Joins the pages of one visit into a single session recording. | 1 day | Analytics cookie |
| _cltk | Microsoft Clarity | Tracks the current visit for Clarity. | Until you close the tab | Session storage |
| CLID, MUID, MR, SM, SRM_B, ANONCHK | Microsoft (clarity.ms, bing.com) | Set by Clarity to recognise a browser across sites that use Clarity. Microsoft may also use them for advertising and security. | From the session up to 13 months | Third-party cookies |
| apolloAnonId and Apollo event queue | Apollo.io | An anonymous ID for Apollo website visitor tracking, which matches the IP address of a visit to the company it belongs to. | Until you clear it | Local storage |
| __cf_bm | Apollo.io (Cloudflare) | Bot protection on Apollo's servers. | 30 minutes | Third-party cookie |
| _gcl_au | Google Ads | Set only when we run Google Ads. Stores ad click information so an enquiry can be counted as a conversion. | 90 days | Advertising cookie |
| fw_attribution | Fliqwave | Remembers the campaign or ad that brought you here, so it can be included if you send an enquiry. | Until you close the tab | Session storage |
| theme | Fliqwave | Remembers whether you chose the light or dark theme. | Until you clear it | Local storage |
| fw_cookie_notice | Fliqwave | Remembers that you closed the cookie notice. | Until you clear it | Local storage |
| Calendly cookies | Calendly | Set only if you open the booking window, so the scheduler works. | Set by Calendly | Third-party cookies |
Google Tag Manager, which loads Google Analytics, Google Ads and Apollo, does not set cookies of its own. Microsoft Clarity records how pages are used (clicks, scrolling and mouse movement) as session recordings and heatmaps. Our forms are masked, so Clarity never records what you type. Apollo shows us which companies visit, not who you are.
How to control them
You can block or delete cookies and site data in your browser settings. Blocking them does not stop you reading the site or sending an enquiry, although the booking window may not work without Calendly's cookies.
To opt out of Google Analytics on every site, use Google's opt-out browser add-on. To manage how Google personalizes ads, use My Ad Center.
More information
Our Privacy Policy explains what personal information we collect and how we use it. Questions go to info@fliqwave.com.