Custom Web Development Services and Web Solutions
Custom websites, web applications, and CMS-backed content sites built for performance and longevity. We build things that are fast to load, easy to edit, and designed to rank in search.
Everything included in this service
Custom Website Development
Fully custom website builds in Next.js or React for businesses that need a site designed around their specific content structure, user flows, and technical requirements.
WordPress Development
Custom WordPress themes, Gutenberg block development, plugin customization, and multisite setup. For businesses that need a content-managed site their team can edit without developer involvement.
Headless CMS Integration
Next.js frontends connected to Contentful, Sanity, Strapi, or WordPress as a headless CMS. You get a fast, modern frontend with the content editing experience your team is comfortable with.
Landing Pages and Conversion Optimization
High-performance landing pages for paid campaigns, product launches, or lead generation. Built for speed, A/B testing, and conversion tracking from the start.
Web Application Development
Custom web applications for internal tools, portals, dashboards, and customer-facing products. React-based frontends connected to REST or GraphQL APIs.
Website Performance Optimization
Core Web Vitals improvements (LCP, FID, CLS), image optimization, lazy loading, bundle size reduction, and server-side rendering improvements on existing websites.
CMS Setup and Content Migration
Setting up a new CMS, migrating content from an old site or platform, and training your team on how to manage content going forward.
Website Maintenance and Support
Ongoing maintenance covering dependency updates, security patches, bug fixes, uptime monitoring, and incremental improvements. Retainer-based with a defined response time.
Our process for this service
Discovery and requirements
Week 1We review your content requirements, user flows, integration needs, CMS preferences, and any existing design assets. The output is a technical scope and a project plan.
Design and content architecture
Week 1 to 2Page and component design in Figma (or review of existing designs), content model design for CMS-backed sites, and a component library plan.
Development and integration
Week 2 onwardIterative development with staging environment review. CMS integration, third-party script setup, and analytics configuration done in parallel with the build.
QA, performance check, and launch
Final phaseCross-browser and device testing, Core Web Vitals measurement, redirect configuration for any URL changes, and a monitored launch.
Who this service is for
Businesses with an outdated website that does not reflect their current brand, services, or technical quality
Companies needing a content site with a CMS their marketing team can manage without developer support
Startups and scale-ups needing a performant marketing site and blog before investing in a full product build
Organizations running WordPress sites that have become slow, insecure, or difficult to update
Businesses that need landing pages for campaigns built to a professional standard quickly
What we work with
Website Project Scope
A written project scope covering the platform and build approach, the content model and editing workflow, integrations and tracking, and URL and SEO continuity, with an estimate range for each phase.
- Platform and build approach
- Content model and editing
- Integrations and tracking
- Redesign without losing rankings
- Recent real estate technology, ProView360 and Fliqwave website work
- Founder-led. The person scoping the work is the person delivering it
- One business day response, guaranteed
Common questions
Web Solutions covers general websites, content sites, web applications, and marketing properties. Ecommerce Solutions covers purpose-built stores on Magento, Shopify, BigCommerce, and Salesforce Commerce Cloud. The dividing line is whether transactions are core to what the site does. If you need catalogue, cart, checkout, tax, shipping, and order management, that is ecommerce, and it belongs on a platform built for it rather than bolted onto a content site. If you need a company website, a blog, a customer portal, or a web application, that is Web Solutions. The grey area is a business that sells a handful of products alongside a mostly editorial site. There, a lightweight checkout on a content platform is often the right answer, and we would steer you away from a full commerce platform you do not need.
Both, and the decision follows who needs to change the site after launch. WordPress makes sense when your team edits content frequently without developer involvement and a CMS is the primary requirement; the editing experience is familiar and the ecosystem is enormous. We build custom in Next.js when performance matters, when the frontend is genuinely complex, or when the site does not fit the page-and-post model. Headless WordPress gives you both, using WordPress purely as the content backend behind a Next.js frontend, at the cost of running two systems instead of one. The common mistake is choosing headless for a brochure site that updates monthly, which buys complexity nobody needed. We would rather ask how often the site actually changes and who changes it than start from a technology preference.
A standard company website with an agreed design and a defined page count takes four to eight weeks. A complex site with custom functionality, several integrations, or a large content migration runs eight to sixteen. What actually moves those numbers is rarely development speed. It is decision latency on your side and content readiness. Projects that slip almost always slip because copy was not written, images were not sourced, or a design decision sat unresolved waiting for someone unavailable. We front-load those dependencies in the milestone plan and name who owns each, precisely so the timeline is not quietly dependent on things nobody has been asked to deliver. If you would rather we wrote the copy, that is a separate scope item worth agreeing upfront rather than discovering in week five.
Technical SEO is built into everything we deliver rather than added afterwards: correct heading hierarchy, meta tags, self-referencing canonicals, structured data, an accurate sitemap, and Core Web Vitals treated as a build requirement instead of a post-launch fix. That distinction matters because the expensive SEO problems are architectural. URL structure, whether content is server-rendered or only appears after JavaScript runs, and how pagination and filtering generate crawlable URLs are all cheap to get right during a build and costly to retrofit. What is not included is ongoing strategy: keyword research, content production, and link building are a continuing programme rather than a build task, and those sit under our SEO and GEO service. A technically perfect site with nothing worth ranking still will not rank.
Yes, and it is a common engagement. We start with an audit covering code quality, performance, security posture, dependency currency, and CMS configuration, then document what we find and agree a plan before changing anything. The audit is deliberately separate from the work, because inheriting a codebase without understanding it is how you become responsible for someone else’s decisions without knowing what they were. Two practical things to sort out before we start, and they are worth doing regardless of who takes over: confirm you actually own the domain, hosting, and repository rather than the previous agency holding them, and get administrative credentials transferred. Access held by a departing agency is a genuinely common problem and much easier to resolve while the relationship is still cordial.
Yes. We work with clients across India and internationally in the United States, Canada, and Switzerland. Delivery is remote-first, with scheduled video calls at agreed points and written updates in between rather than status meetings for their own sake. Web projects suit this model well because the work is inherently reviewable: you can see a staging environment at any point rather than relying on a progress report. What needs deliberate management is the design and scoping phase, which depends on quick back-and-forth and suffers from a full day of latency between questions. For that we set fixed overlapping hours rather than working asynchronously. We would rather agree that pattern at the start than have you discover it mid-project.
Related services
SEO and GEO
Search engine and AI search optimization for the websites we build and for existing sites.
UI/UX Design and Branding
Website design, UX research, and brand identity work that precedes or runs alongside web development.
Ecommerce Solutions
If your website needs to sell products, our ecommerce service covers Magento, Shopify, BigCommerce, and Salesforce Commerce Cloud.
Ready to get started?
Tell us about your environment and we will scope an engagement that fits your team and budget.
