ProView360: technical SEO case study

The problem

ProView360, the Swiss visualization studio behind SelectSee, offers a wide range of specialist services: architectural visualization, virtual property experiences, photography, video, drone work and digital surveying. Each attracts different search intent. Someone looking for a virtual property tour wants something different from someone searching for 3D architectural rendering, construction monitoring or laser scanning.

Presenting all of that as one generic offering limits organic visibility, because a search engine cannot match a broad services page to a specific need. The site is also published in French, English and German on WordPress, so every structural decision had to work three times over, with each language version findable in its own market.

What we did

We gave the strategically important services their own search-focused pages instead of relying on one broad services page. The structure covers 3D architectural visualization, interactive virtual tours, real estate video, professional property photography, drone videography, virtual home staging, 2D sales sheets and other property marketing material, drone construction monitoring, Matterport tours, and 3D laser scanning and plans.

Each service page exists in all three languages, with a translated URL rather than a copied one, so the German page for a 3D virtual tour lives at a German address and the English page at an English one. The language versions point to each other with hreflang annotations, French serves as the default for visitors in other languages, and every page declares itself as the canonical version.

Alongside the new structure we investigated and fixed technical issues across crawlability and indexability, metadata, internal linking and page hierarchy, canonical behavior, sitemaps and page discovery, and the structure of language-specific pages. Front-end performance work included how scripts loaded, among them the scripts behind forms and reCAPTCHA.

SEO ran as an ongoing engineering discipline rather than a one-time metadata exercise. Search Console and site changes were monitored together, so a sudden change in visibility could be checked against deployments and technical changes, including modifications to front-end scripts.

What changed

Each specialist service now has a search-focused page of its own, so a visitor searching for laser scanning lands on a page about laser scanning instead of a generic digital services page. Topical coverage is broader, landing pages match the intent behind each search, and related services are organized so internal links reflect how they connect.

The live site now has 13 specialist service pages in French, 13 in English and 12 in German, out of 101 pages in its page sitemap. The technical work left a framework that can be monitored and improved continuously, and a structure that can extend to further regions and languages.

We have not attached a traffic growth figure to this engagement. We publish performance figures only when they can be reconciled against verified Search Console or analytics data.