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Store SEO problems are mostly structural. Filters that create thousands of crawlable URLs, category pages with nothing on them Google can rank, variants splitting signals, and product schema that drops the price. They are fixable, and they usually matter more than another blog post.
What you get
A written review of your store covering crawl waste from faceted navigation, category and product page targeting, duplicate and variant URLs, product structured data, and page speed on your real templates, with every finding ranked by likely revenue impact.
A written review with a measured baseline, so every fix has a before and an after. Structure shown with example values.
| Checked | Example finding | Rating |
|---|---|---|
| URLs crawled against URLs worth indexing | 48,200 crawled, 3,100 worth indexingCritical | Critical |
| Filter URLs in Google's index | 1,900High | High |
| Category pages with no unique copy | 41 of 60High | High |
| Product pages with duplicated descriptions | 62%Medium | Medium |
| Product markup valid on variants | price missingHigh | High |
| LCP on category template, mobile | 3.9sMedium | Medium |
| Canonicals pointing at the right URL | yesIncluded | Included |
plus the fix for each finding, written for your platform
Example values shown. Your report contains findings from your own environment.
How many URLs your filters and sort options generate, how many Google has crawled or indexed, and the canonical, noindex or robots rules that fix it without breaking filtering for shoppers.
Category pages carry the commercial queries, such as "women's trail running shoes", yet most ship with a product grid and nothing else. We map your categories to real search demand and show which ones are missing it.
Manufacturer descriptions duplicated across the web, variant URLs competing with each other, and Product markup checked for price, availability and review data that is valid and backed by real reviews.
Shopify themes linking to products through collection paths, Magento layered navigation and store-view duplication, BigCommerce faceted search settings. The same problems appear everywhere, with a different fix on each platform.
A crawler tells you what exists on the site. It cannot tell you which of those issues Google actually cares about, which pages earn revenue, or what your platform will let you change. A typical crawl of a mid-sized store returns thousands of warnings, most of them harmless, and the handful that matter are buried among them. We combine the crawl with your Search Console data, which shows what Google has really crawled and indexed, with analytics, which shows which templates and categories make money, and with the platform configuration, which decides whether a fix is a setting, a theme change or custom code. The result is a short list ranked by likely revenue impact rather than a long list ranked by severity labels. Each finding comes with the specific fix for your platform, not a generic best practice.
Both, and you choose. Because we build on Shopify, Magento, BigCommerce and Salesforce Commerce Cloud, we can make the changes directly in your theme, templates, extensions or configuration, which is usually the fastest route because nothing is lost in translation between an SEO report and a developer. If you have an in-house team or another agency, we write each finding as a ticket they can pick up: what is wrong, where, how to fix it on your platform, and how to confirm the fix worked. Some teams split it, with us handling the structural work such as faceted navigation, canonicals and structured data, while their team handles content and merchandising. Whichever route you pick, we re-check the fixed items afterwards against Search Console so you know they took effect rather than assuming it.
It depends on the kind of fix. Technical changes such as cleaning up filter URLs, fixing canonicals or restoring missing product markup take effect as Google recrawls the affected pages, which for a store with healthy crawl activity is usually days to a few weeks. Category page improvements, where new copy and better internal links target real search demand, typically show movement over one to three months, because the pages need to be recrawled and then re-evaluated against competitors. Authority built through links and brand mentions is slower again. Seasonality matters too: a fix shipped in September may not show its full effect until the peak season it was meant for. We record a baseline before any change so you can see the effect of each fix separately, rather than judging everything by one overall traffic line.
This page covers one specific engagement. The service page has the complete scope, process and technology list.