SelectSee: B2B SaaS website design

The problem

This is the marketing website for SelectSee, the real estate sales platform in our related case study. The product covers a lot of ground: an interactive site plan, unit selection and availability, detailed unit sheets, comparisons, project exploration in 2D, 3D and 360 degrees, enquiries, and statistics for the sales team. That breadth is its value, and it was also the website's central problem.

A page listing every feature would make the product look complicated, and a page that simplified it too far would hide what it does. The website had to explain a sophisticated B2B platform to buyers without overwhelming them, and do it for several different kinds of buyer.

It also had several jobs at once. It needed to explain the product, work as a sales asset for the client's team, carry the product's search visibility, demonstrate the software, establish credibility, and turn interest into demo requests.

What we did

We organized the site around the people who buy the product rather than around its feature list. Real estate developers, property management companies, agencies and general contractors each have a different reason to care, so each audience has its own page that starts from their problem and shows the parts of the product that solve it.

The product itself is explained in layers. Each capability, from the interactive site plan and the unit selector to detailed unit sheets, comparison and favorites, project exploration and consultation statistics, has a clear name and a short explanation, with more depth a click away. A visitor understands the business value first and reaches detailed functionality when they want it.

Real implementations carry the proof. Live projects show the product working on actual developments, including a 75-unit rental building, so a prospective customer can see the experience their own buyers would get rather than imagine it from screenshots.

The site also presents the product's second offering, a complete project website with presentation pages, galleries, neighborhood information and contact forms, so a developer can see when the selector alone is enough and when a full project site is the better fit.

Every route through the site leads to the same conversion: a request for a presentation of the product. The site is in French, English and German, with an SEO-oriented information architecture and a responsive design, and its content structure can grow as the product gains capabilities.

What changed

The website became the commercial layer around the SaaS product. It helps potential customers understand what the system does, where it fits into their sales process and how it applies to real developments, and it gives each kind of buyer a defined route to a demo when they are ready.

Because the structure follows audiences and use cases rather than a fixed feature list, the content architecture can grow with the product: new capabilities, new audience pages and new implementations each have a place to go.